Drama | 0411

The travel and tourism industry - Principles, aims and objectives of travel and tourism The travel and tourism industry - Structure of the travel and tourism industry: sectors, interrelationships, chain of distribution The travel and tourism industry - Public and private sector roles, government involvement, international organisations The travel and tourism industry - Impact of travel and tourism: economic, environmental, socio-cultural Features of worldwide destinations - Continents, oceans, major countries, capital cities, gateway cities Features of worldwide destinations - Climate: factors, types, seasonal patterns Features of worldwide destinations - Landforms and landscapes: physical features, natural attractions Features of worldwide destinations - Time zones: calculation, impact on travel Features of worldwide destinations - Cultural attractions: heritage, traditions, events Customer care and working procedures - Importance of customer care, meeting customer needs and expectations Customer care and working procedures - Communication skills: verbal, non-verbal, active listening Customer care and working procedures - Procedures for handling enquiries, complaints, emergencies Customer care and working procedures - Working practices: teamwork, roles, responsibilities Travel and tourism products and services - Types of products and services: accommodation, transport, attractions, tours Travel and tourism products and services - Ancillary services: currency exchange, insurance, car hire Travel and tourism products and services - Importance of product knowledge and differentiation Marketing and promotion - Marketing principles: aims, market research, target markets Marketing and promotion - The marketing mix: product, price, place, promotion Marketing and promotion - Promotional techniques: advertising, sales promotions, public relations Marketing and promotion - Evaluating effectiveness of marketing and promotion Travel and tourism impacts and sustainability - Positive and negative impacts: economic, environmental, socio-cultural Travel and tourism impacts and sustainability - Sustainable tourism: principles, strategies, examples Travel and tourism impacts and sustainability - Managing tourism development: planning, community involvement International travel and tourism development - Growth of international travel: trends, statistics, influencing factors International travel and tourism development - Barriers to travel: economic, political, social, environmental International travel and tourism development - Role of technology in travel and tourism development Travel and tourism sectors - Transport: air, sea, road, rail, factors affecting choice Travel and tourism sectors - Accommodation: types, grading, factors influencing choice Travel and tourism sectors - Tour operators and travel agents: roles, services, distribution channels Tourism policy, planning and management - Policy development: aims, objectives, government involvement Tourism policy, planning and management - Planning processes: stages, stakeholders, environmental considerations Tourism policy, planning and management - Management strategies: monitoring, evaluation, adaptation