Lesson Plan

Resources → Subject Notes → Art and Design → Notes
Lesson Plan
Grade: Date: 17/01/2026
Subject: Art and Design
Lesson Topic: consider intended audience for the work
Learning Objective/s:
  • Describe how audience analysis influences design decisions in three‑dimensional art.
  • Identify key audience characteristics that affect form, material, scale and interaction.
  • Apply audience‑driven criteria to develop and prototype a design concept.
  • Evaluate a prototype against audience feedback and justify design revisions.
  • Reflect on cultural considerations when selecting symbols and materials.
Materials Needed:
  • Projector or interactive whiteboard
  • Printed audience‑profile worksheets
  • Sketchbooks and drawing pencils
  • Modelling clay, cardboard, and basic hand tools
  • Rulers and measuring tape
  • Sticky notes for peer feedback
  • Camera or smartphone for documenting prototypes
 Introduction:
Begin with a quick visual of two contrasting sculptures – one playful for children and one minimalist for a gallery – to spark curiosity. Ask students how they think the intended viewers shaped each piece, linking to prior knowledge of audience awareness. Explain that today they will analyse an audience and use that insight to guide their own design decisions, with a clear success criteria displayed.
Lesson Structure:
  1. Do‑Now (5') – View images of three sculptures and note the imagined audience; share observations.
  2. Mini‑lecture (10') – Explain why audience matters, covering form, material, scale, function, and cultural symbols.
  3. Audience Profile Activity (15') – In pairs, select an audience from the matrix and complete a profile worksheet.
  4. Concept Sketching (15') – Individually generate three quick design ideas responding to the profile, annotating material, scale, and interaction.
  5. Prototype Build (20') – Using modelling clay/cardboard, create a small‑scale model of the chosen idea; peers act as the target audience and give feedback.
  6. Reflection & Evaluation (10') – Write a 150‑200 word reflection linking feedback to design changes; share key points.
  7. Whole‑class Debrief (5') – Summarise key insights about audience‑driven design.
Conclusion:
Recap how audience analysis directed each design choice and how feedback refined the prototype. Students complete an exit ticket stating one new insight about audience influence. Assign homework to research a public sculpture in their community and write a brief audience analysis for the next lesson.