Lesson Plan

• Describe the three categories of travel & tourism products and their relevance to drama performances.
• Explain how thorough product knowledge enhances authenticity and audience engagement.
• Identify at least three differentiation strategies and apply them to a theatrical travel promotion.
• Create and pitch a travel product using dramatic techniques, demonstrating effective differentiation.

• Projector and screen
• Whiteboard and markers
• Printed handouts of the differentiation table
• Research worksheets for group activity
• Props (costume pieces, travel brochures, simple set items)
• Audio‑visual clips of destination promotions
• Peer‑assessment rubrics

Begin with a 2‑minute video of a high‑energy travel‑themed promotional performance to capture interest. Ask students what details made the performance believable and why those details mattered. State that today they will learn how product knowledge and differentiation create authentic, persuasive drama, and that success will be measured by their ability to design and pitch a differentiated travel product.

1. Do‑Now (5'): List as many travel products (physical, service, experience) as possible on a sticky note. Quick share.
2. Mini‑lecture (10'): Explain the three product categories and why detailed knowledge matters for actors (projector slides).
3. Table analysis (10'): Review the differentiation strategies table; discuss how each can be dramatized.
4. Case study review (5'): Watch a short clip of the “Island Escape” showcase; identify product knowledge and differentiation used.
5. Group activity – Design Your Own Travel Product (20'): In groups of 4‑5, select a destination, research key features, draft a 150‑200 word description including two differentiation strategies.
6. Group pitches (10'): Each group presents a 2‑minute dramatic pitch using voice, movement, and props; peers vote on most compelling and most differentiated.
7. Debrief (5'): Summarise checklist items, address any misconceptions, and link back to objectives.

Recap how product knowledge fuels authentic performance and how differentiation sets a show apart. For the exit ticket, have each student write one way they will incorporate a new differentiation strategy in future work. Homework: research a real travel destination and produce a 150‑word product description that includes two differentiation tactics.