Business – 9.2 Quality management – Quality control and assurance | e-Consult

TQM encourages employee involvement at all levels, which can boost motivation by giving staff a sense of ownership over quality outcomes. For example, a car‑manufacturing firm that introduced cross‑functional quality circles saw a 15 % increase in employee suggestion submissions, leading to faster identification of defects.

Regarding product quality, TQM’s focus on continuous improvement and customer feedback often results in measurable enhancements. A case study of a consumer‑electronics company showed a reduction in return rates from 4 % to 1.8 % within two years of TQM adoption, directly linked to systematic process reviews and employee‑led problem‑solving.

Thus, TQM can simultaneously raise morale and elevate product standards when the organisation supports open communication and rewards improvement initiatives.