Business – 8.2 Marketing strategy – International marketing | e-Consult
8.2 Marketing strategy – International marketing (1 questions)
The most appropriate growth strategy is Market Development, which involves offering existing services to a new geographic market. This choice is justified because the firm already possesses a proven cloud‑services portfolio, reducing product‑development risk, while Brazil represents a high‑growth, under‑penetrated market for cloud solutions.
| Ansoff Matrix | Existing Products | New Products |
| Existing Markets | Market Penetration | Product Development |
| New Markets | Market Development | Diversification |
Market Development carries moderate risk: the firm must adapt to Brazil’s regulatory environment, local data‑privacy laws and pricing expectations, but it avoids the higher costs associated with creating new products. Required resources include establishing local sales teams, partnerships with Brazilian telecom providers, and investment in data‑center infrastructure to meet latency and compliance standards.