Business – 8.2 Marketing strategy – Approaches to marketing strategy | e-Consult
8.2 Marketing strategy – Approaches to marketing strategy (1 questions)
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| Aspect | Traditional Digital Channels | AI‑Powered Platforms |
|---|---|---|
| Reach | Broad but often static; relies on paid media budgets and platform algorithms. | Dynamic reach through predictive audience expansion and real‑time bidding optimisation. |
| Personalisation | Segmentation based on demographics or past behaviour; limited to pre‑defined rules. | Hyper‑personalisation using machine‑learning models that adapt content per individual interaction. |
| Measurement | Standard metrics (impressions, clicks, conversions); attribution often linear. | Advanced analytics with predictive attribution, AI‑driven insights, and automated reporting dashboards. |
In summary, AI‑powered platforms enhance reach through predictive targeting, deliver deeper personalisation via adaptive algorithms, and provide more sophisticated measurement tools compared with traditional digital channels.