Business – 7.2 Business communication – Purposes of communication | e-Consult
7.2 Business communication – Purposes of communication (1 questions)
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The implementation of a new strategic plan relies on systematic communication to embed the plan across the organisation. Key activities include:
- Leadership briefings: Senior managers present the vision, objectives and expected outcomes to create a shared understanding.
- Departmental workshops: Teams translate strategic goals into specific actions, timelines and performance metrics.
- Regular progress updates: newsletters, intranet posts or dashboards keep staff informed of milestones and any adjustments.
- Feedback mechanisms: Surveys, suggestion boxes or town‑hall meetings allow employees to raise concerns and contribute ideas, fostering ownership.
- Training and development: Targeted programmes equip staff with the skills needed to execute new processes or technologies.
These activities ensure that the strategic plan is not only understood but also actively pursued at every level.