Business – 6.2 Business strategy – Developing business strategy | e-Consult
6.2 Business strategy – Developing business strategy (1 questions)
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A clear business strategy provides direction, aligns resources, and enables firms to respond proactively to market changes, which are all critical for sustained performance.
- Apple Inc. – By consistently pursuing a differentiation strategy focused on design, ecosystem integration, and premium pricing, Apple has built strong brand loyalty and maintained high profit margins over decades.
- Southwest Airlines – Its low‑cost, point‑to‑point strategy, combined with a focus on operational efficiency and employee culture, has allowed it to survive economic downturns and remain profitable where many competitors have failed.
These examples demonstrate how a well‑defined strategy guides decision‑making, resource allocation, and competitive behaviour, ultimately securing long‑term viability.