Business – 6.1 External influences – Social and demographic | e-Consult
6.1 External influences – Social and demographic (1 questions)
Login to see all questions.
Click on a question to view the answer
Model Answer:
- Product design: Companies may redesign products to improve ergonomics, such as larger handles, clearer labeling, and reduced weight to accommodate reduced dexterity and vision.
- Product range: Introduction of specialised lines (e.g., low‑sodium foods, joint‑support supplements) that address health concerns common among older consumers.
- Marketing communication: Shift towards channels favoured by older adults (e.g., print media, television, community events) and messaging that emphasises safety, reliability, and value for money.
- Pricing strategy: Adoption of value‑oriented pricing or senior discounts, recognising that many older consumers are on fixed incomes.