Business – 3.3 The marketing mix – Promotion methods | e-Consult
3.3 The marketing mix – Promotion methods (1 questions)
Login to see all questions.
Click on a question to view the answer
A strong brand provides a clear identity and set of values that shape promotional messages. It can:
- Enable consistent messaging across multiple channels, reinforcing recognition and trust.
- Allow premium pricing and differentiation, so promotions can focus on brand heritage rather than price discounts.
These effects help the company build long‑term customer loyalty and reduce reliance on short‑term sales tactics.