Business – 3.3 The marketing mix – Product portfolio analysis | e-Consult
3.3 The marketing mix – Product portfolio analysis (1 questions)
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| Product | Market Attractiveness | Business Strength | Recommendation |
| A | High | Strong | Invest – allocate growth‑focused marketing and R&D resources. |
| B | Medium | Weak | Hold – maintain current support, monitor for improvement. |
| C | Low | Strong | Harvest – maximise cash flow, limit further investment. |
| D | Low | Weak | Divest – discontinue or sell the product. |
These recommendations guide marketing decisions such as budget allocation, promotional intensity, and product lifecycle management.