Business – 3.3 The marketing mix – Product | e-Consult
3.3 The marketing mix – Product (1 questions)
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Goods are tangible items that can be seen, touched, stored and owned, such as a smartphone or a loaf of bread. Services are intangible actions or performances that cannot be owned, such as hairdressing or legal advice. The main differences are tangibility, inseparability, perishability and variability.