Business – 3.3 The marketing mix – Product | e-Consult
3.3 The marketing mix – Product (1 questions)
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Answer:
| Aspect | Tangible Attributes | Intangible Attributes |
|---|---|---|
| Consumer Evaluation | Assessed through direct inspection, specifications, and performance tests. | Assessed through perception, reputation, and emotional response. |
| Influence on Price Sensitivity | Higher price justified by superior quality or features. | Premium pricing supported by brand prestige or service guarantees. |
| Risk Reduction | Reduces functional risk through demonstrable performance. | Reduces psychological risk through trust, warranties, and brand loyalty. |
| Long‑term Loyalty | May encourage repeat purchase if durability is high. | Often drives stronger loyalty through emotional attachment and perceived status. |