Business – 3.2 Market research – Purposes | e-Consult
3.2 Market research – Purposes (1 questions)
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Answer: A customer is the person or organisation that purchases a product or service from a business. A consumer is the end‑user who actually uses or consumes the product. The two can be the same person, but often they differ. For example, in a clothing retailer, a parent buying a school uniform for their child is the customer, while the child who wears the uniform is the consumer.