Business – 3.2 Market research – Purposes | e-Consult
3.2 Market research – Purposes (1 questions)
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| Demographic Characteristics | Psychographic Characteristics |
|---|---|
| Age (e.g., 18‑35 years) | Lifestyle (tech‑savvy, early adopters) |
| Gender (male/female/other) | Values (innovation, status) |
| Income level (mid‑to‑high disposable income) | Personality (trend‑setters, risk‑takers) |
| Education (college‑educated) | Interests (gaming, photography, social media) |