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3.2 Market research – Market research data (1 questions)
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Division A achieved the highest average profit margin (13.5 %) and the highest single‑quarter margin (15 % in Q4), indicating the strongest overall performance. Division B improved after a dip in Q2, rising from 9 % to 12 % by Q4, suggesting recovery after a temporary setback, perhaps due to cost reductions. Division C showed the lowest margins throughout, but its steady increase from 8 % to 10 % reflects gradual efficiency gains. The notable changes are:
- Division A’s consistent rise points to successful strategic initiatives, such as product line optimisation.
- Division B’s Q2 dip may have resulted from increased raw‑material costs, with subsequent recovery after renegotiating supplier contracts.
- Division C’s modest growth suggests incremental improvements rather than major strategic shifts.