Business – 3.1 The nature of marketing – Market segmentation | e-Consult
3.1 The nature of marketing – Market segmentation (1 questions)
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Geographic segmentation involves dividing a market based on physical locations such as countries, regions, cities, or climate zones.
- Example 1: A clothing retailer stocks heavier coats and winter accessories in northern regions where temperatures are lower, while offering lighter apparel in southern, warmer areas.
- Example 2: A fast‑food chain tailors its menu to local tastes, offering a spicy chicken sandwich in regions where consumers prefer hotter flavours and a milder option in other areas.
Businesses choose geographic segmentation to align product offerings, pricing, and promotional strategies with local preferences, purchasing power, and logistical considerations.