Business – 3.1 The nature of marketing – Consumer and industrial marketing | e-Consult
3.1 The nature of marketing – Consumer and industrial marketing (1 questions)
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Answer:
Consumer Gadget (B2C)
- Social media influencer campaigns – leverage peer influence and visual content to create buzz among early adopters.
- Retail partnerships with electronics chains – provide immediate physical access and hands‑on experience for shoppers.
- Limited‑time promotional pricing – stimulate trial and accelerate market penetration through price incentives.
Industrial Machine (B2B)
- Technical webinars and white‑papers – demonstrate expertise, address engineering concerns, and nurture leads.
- Direct sales force with consultative selling – build long‑term relationships, tailor solutions to specific operational needs.
- After‑sales service contracts – assure customers of reliability, reduce downtime, and create recurring revenue streams.