Business – 2.2 Motivation – Human needs | e-Consult
2.2 Motivation – Human needs (1 questions)
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Cultural values shape what individuals consider important, altering the order in which needs are prioritised. For example:
- Collectivist societies often place social belonging and family obligations above personal achievement, meaning love/belonging may be satisfied before esteem.
- Individualist societies may emphasise personal autonomy and self‑actualisation, leading individuals to pursue personal growth even when some safety needs are not fully secure.
Thus, while physiological and safety needs are generally universal, the relative importance of higher‑order needs can vary significantly across cultures.