Business – 2.1 HRM – Purpose and roles of HRM | e-Consult

HRM influences culture through recruitment, training, communication and reward practices. By selecting candidates whose values align with the desired culture, HRM embeds the right attitudes from the start. Ongoing training reinforces behaviours that support strategic aims, such as customer focus or innovation. Clear internal communication channels promote transparency and shared purpose, while reward systems recognise actions that exemplify cultural norms. When culture encourages collaboration, continuous improvement and ethical conduct, employees are more likely to work towards the organisation’s objectives, leading to higher performance, lower turnover and a stronger competitive position.