Business – 1.4 Business objectives – Objectives and business decisions | e-Consult
1.4 Business objectives – Objectives and business decisions (1 questions)
Login to see all questions.
Click on a question to view the answer
When objectives are communicated clearly, the workforce is more likely to experience:
- Increased motivation: According to Maslow’s hierarchy of needs and Herzberg’s two‑factor theory, clear goals satisfy the need for achievement and provide meaningful work, leading to higher job satisfaction.
- Higher productivity: The Goal‑Setting Theory (Locke & Latham) suggests that specific, challenging goals improve performance because employees know exactly what is expected and can focus their effort.
- Better teamwork: Transparent objectives promote coordination and reduce ambiguity, enabling teams to align their efforts and share resources efficiently.
Conversely, when objectives are poorly communicated:
- Employees may feel uncertain about priorities, leading to disengagement and lower morale.
- Ambiguity can cause duplicated work or missed deadlines, reducing overall productivity.
- Lack of clarity often results in resistance to change, as staff cannot see the rationale behind new initiatives.
Therefore, effective communication of objectives is a catalyst for both motivation and productivity, while ineffective communication can undermine performance and increase turnover.