Business – 1.4 Business objectives – Objectives and business decisions | e-Consult
1.4 Business objectives – Objectives and business decisions (1 questions)
Login to see all questions.
Click on a question to view the answer
Operational targets for Year 1:
- Increase sales volume by 3 % (the first half of the 5 % market‑share goal).
- Launch two new product promotions aimed at the target market.
- Achieve a customer acquisition cost (CAC) of no more than £45.
- Grow the social‑media follower base by 15 %.
Proposed marketing budget (Year 1):
| Budget Item | Amount (£) |
| Digital advertising (social media, PPC) | 120,000 |
| Promotional discounts & vouchers | 45,000 |
| Market research & consumer insights | 30,000 |
| Content creation (video, graphics) | 25,000 |
| Events & trade shows | 20,000 |
| Total | 240,000 |
The budget links each expense to a specific target (e.g., digital advertising supports the 15 % follower growth and the 3 % sales increase).