Business – 1.1 Enterprise – Business plans | e-Consult
1.1 Enterprise – Business plans (1 questions)
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During the first year, a business plan functions as a benchmark against which actual performance is measured. By comparing projected figures with real outcomes, managers can identify variances, take corrective action, and adjust strategies promptly.
Typical control activities include:
| Stage | Planned Activity | Monitoring Method | Action if Off‑Track |
| Month 1‑3 | Launch marketing campaign | Weekly sales reports vs. forecast | Increase advertising spend or adjust messaging |
| Month 4‑6 | Achieve break‑even cash flow | Monthly cash‑flow statements | Review cost structure, negotiate supplier terms |
| Month 7‑12 | Reach 15% market share | Quarterly market analysis | Introduce new product features or expand distribution |
By systematically reviewing these stages, the business plan becomes a dynamic control instrument, ensuring the venture stays on course to meet its strategic goals.