Before you start shooting, decode the brief thoroughly and record your answers in a **Brief‑Analysis Sheet** (digital or handwritten).
Central idea or message: What story or concept is being asked?
Intended audience: Who will view the work and what response is expected?
Emotional / intellectual impact: Which feelings or ideas should the images provoke?
Constraints: Size, colour, medium, number of images, deadline, etc.
Social & cultural factors: Are there cultural traditions, social issues or historical contexts that must be considered?
2. Visual Research (First‑hand & Secondary)
Research underpins a strong concept. Keep a **Research Log** that includes:
Bibliographic citations for books, articles, websites, museum collections and key photographers (e.g., Diane Arbus, Sebastião Salgado, Zanele Muholi). Note how their visual language relates to your brief.
Field‑notes and annotated sketch‑journals from site visits, model studies or interviews.
Colour swatches, texture samples, and any relevant cultural or historical references.
Digital mood board (Canva, Pinterest, Milanote) organised in a clear hierarchy:
Theme colour palette
Lighting style
Composition motifs
Historical / cultural imagery
3. Concept Development & Storyboarding
Translate research into a visual narrative.
Idea statement (one sentence): Summarise the intended meaning.
Storyboarding: Sketch 3‑5 thumbnail frames showing key moments, camera angles, timing notes and any intended post‑processing effects.
Cultural & social reflection: Write a brief note on how the chosen subject relates to contemporary or historic cultural issues.
Inspiration map: Link each storyboard panel to at least one reference from your Research Log (photographer, artwork, cultural artifact).
4. Planning the Photographic Series – Process Flow
The Cambridge syllabus requires a cyclical process: Intention → Research → Development → Realisation → Evaluation → Refinement. The diagram below visualises the loop.
Process cycle: Intention → Research → Development → Realisation → Evaluation → Refinement
Realisation & Refinement Checklist
☐ Conduct a test‑shoot (minimum 5 images) covering all planned settings.
☐ Evaluate test images against the Brief‑Analysis Sheet (composition, lighting, angle, colour).
☐ Record any changes required (e.g., adjust aperture, modify lighting, alter viewpoint).
☐ Implement changes in a second shoot and repeat evaluation until the brief is fully met.
☐ Document the iteration process in the Research Log (what was changed and why).
5. Technical Considerations
Record all settings in a **Camera Settings Sheet** for each shoot.
Narrow aperture (f/8‑f/16) → deep depth, keeps foreground and background sharp.
Depth of field also depends on focal length and subject distance – test at 35 mm, 50 mm and 85 mm while keeping the f‑stop constant.
Shutter Speed & Motion Blur
Fast (1/2000 s or faster) freezes action.
Slow (1/30 s – 1 s) creates intentional blur; use a tripod or image‑stabilisation.
ISO & Dynamic Range
Higher ISO introduces noise, but modern cameras retain dynamic range up to ISO 1600‑3200. Use the chart below to balance ISO against dynamic‑range loss.
Custom Kelvin: useful for mixed lighting; adjust until whites appear neutral on the LCD.
Angle & Viewpoint
Eye‑level – neutral, documentary feel.
High angle (bird’s‑eye) – suggests vulnerability or overview.
Low angle (worm’s‑eye) – adds power or drama.
Dutch angle (tilted) – creates tension or disorientation.
6. Alternative Photographic Processes (with Brief‑Fit Prompts)
Photogram (camera‑less): Ideal for themes of memory, trace or absence – the direct contact of objects on paper visualises what is “left behind”.
Pinhole camera: Suits concepts of timelessness or nostalgia; the soft focus and vignetting reinforce a historic mood.
Multiple exposure: Use when you need to overlay two ideas (e.g., present + past, self + environment) to create narrative layers.
Cyanotype: Blue‑toned prints evoke scientific documentation or industrial heritage – perfect for briefs about technology or the natural world.
Silver‑gelatin print on textured paper: Adds tactile quality; works well for portraits that explore cultural identity.
Safety note: Always work in a well‑ventilated area when handling chemicals and wear gloves.
7. Composition Techniques
Rule of thirds – place key elements on intersecting grid lines.
Leading lines – natural or artificial lines guide the eye toward the subject.
Framing – use arches, windows, foliage or architectural elements to frame.
Negative space – create breathing room to emphasise the subject.
Pattern & repetition – reinforce theme or create visual rhythm.
Scale & proportion – juxtapose objects of differing sizes for impact.
8. Lighting Strategies
Natural Light
Golden hour (sunrise/sunset) – warm, soft tones.
Midday – harsh contrast; use diffusers or reflectors.
Overcast – even, low‑contrast light – ideal for accurate colour.
Artificial Light
Studio strobes or LED panels – controllable intensity and colour temperature.
Modifiers: softboxes, umbrellas, grids, gels to shape light.
Off‑camera flash – allows creative direction of light.
Reflectors & Diffusers
Bounce or soften light without adding power; essential for fill light in both natural and studio settings.
9. Colour, Tone & Cultural Relevance
Colour choice: Use symbolism that aligns with the brief (e.g., red = passion, blue = calm, green = growth).
Black‑and‑white: Emphasises form, texture and contrast; useful when colour would distract from the concept.
Cultural & social context: In the Research Log, note how the subject’s cultural background influences visual choices (costume, setting, gestures).
Post‑processing colour grading: Adjust curves, levels, and selective colour to reinforce mood while staying true to the original capture.
10. Post‑Processing & Presentation
Import RAW files; organise with a clear naming convention (e.g., Brief01_SceneA_001.RAW).
Basic corrections: exposure, white balance, lens correction, cropping.
Creative edits that support the brief:
Colour grading, split‑toning, duotone.
Texture overlays or subtle digital composites.
Final export:
JPEG, 300 dpi, CMYK for print or sRGB for digital portfolios.
Respect size specifications in the brief (e.g., A4, 30 cm × 40 cm).
Presentation:
Print on archival paper, mount on board, and label with title, dimensions, medium and brief reference.
For digital submission, create a PDF portfolio with a title page and a one‑sentence rationale for each image.
11. Evaluation & Reflection
Complete an **Evaluation Sheet** for each image and a **Series Reflection** for the whole project.
Did the image meet the brief’s intention?
How effectively were composition, lighting, angle and colour used?
What technical challenges arose (exposure, focus, noise) and how were they resolved?
How does the work engage with its cultural or social context?
What would you change or develop further in a future project?
Document any refinements made after the first evaluation (link back to the Realisation & Refinement checklist).
12. Assessment Criteria Overview
Criterion
What Examiners Look For
How to Achieve It
Concept Development
Clear, original response to the brief; evidence of thorough research, cultural context and a coherent storyboard.
Maintain a documented Brief‑Analysis Sheet, Research Log (including photographers and cultural notes) and storyboard thumbnails.
Technical Skill
Control of camera settings, lighting, angle, and alternative processes; accurate recording of exposure data.
Use the Camera Settings Sheet for every shoot; experiment with at least one alternative process and record the brief‑fit rationale.
Composition & Visual Communication
Effective use of composition, colour/tonal choices and cultural relevance to convey meaning.
Apply composition rules deliberately; justify colour decisions in the Research Log and link them to cultural symbolism.
Presentation
Neat, professional presentation of final images (printing, mounting, labeling) and adherence to specification.
Follow size, format and labelling specifications; use archival materials for prints.
Evaluation
Thoughtful reflection on successes, limitations, learning and future development.
Write concise evaluations for each image and a holistic series reflection, referencing the Realisation & Refinement checklist.
13. Glossary of Specialist Terminology
Term
Definition (concise)
Bokeh
Quality of the out‑of‑focus areas produced by the lens aperture.
Dynamic range
Difference between the darkest and brightest detail a sensor can capture, measured in EV.
Metameric colour
Two colours that appear identical under one light source but differ under another.
Negative space
Unoccupied area around the subject that helps define it.
Photogram
Camera‑less image made by placing objects on light‑sensitive paper and exposing it to light.
Rule of thirds
Composition guideline dividing the frame into a 3 × 3 grid; key elements placed on intersections.
Softbox
Light modifier that diffuses harsh light into a soft, even illumination.
White balance
Camera setting that adjusts colour temperature so whites appear neutral.
14. Suggested Classroom Activities
Brief Analysis Workshop – Students dissect a sample brief, fill out a Brief‑Analysis Sheet, and present their initial idea statements.
Lighting Lab – Compare natural versus artificial light; record exposure settings, colour temperature and resulting mood.
Angle Exploration – Shoot the same subject from eye‑level, high and low viewpoints; discuss narrative impact.
Alternative Process Studio – Create a photogram or pinhole image; write a brief on how the process supports the chosen theme.
Composition Challenge – Produce a series of five images, each dominated by a different compositional rule (e.g., leading lines, framing).
Peer Review Session – Using the Assessment Criteria table, students critique each other’s drafts and suggest refinements.
Mock Exhibition – Set up a classroom gallery; each student presents their final series, explains research, technical choices and how the work meets the brief.
Historical Inspiration Research – Students select a historic or contemporary photographer, create a mood‑board of that artist’s visual language, and explain how it informs their own project.
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