Produce a piece of directed writing that:
Both AO W4 and AO W5 apply to **all** directed‑writing text‑types (letter, report, article, speech, review, advertisement/brochure).
| Level | Content (AO W1‑W4) | Organisation (AO W3) | Language (AO W4) | Accuracy (AO W5) |
|---|---|---|---|---|
| Level 5 (9‑10) | Fully addresses the prompt; ideas are fully developed. | Logical, well‑structured paragraphs with effective linking. | Wide range of vocabulary and sentence structures; highly appropriate register. | Very few errors; no impact on readability. |
| Level 4 (7‑8) | Addresses most parts of the prompt; ideas are clear. | Clear paragraphing and adequate linking. | Good range of vocabulary and structures; mostly appropriate register. | Some errors but they do not impede communication. |
| Level 3 (5‑6) | Partial coverage of the prompt; ideas may be under‑developed. | Paragraphing present but linking is weak. | Limited range; occasional inappropriate register. | Frequent errors that occasionally hinder meaning. |
| Level 2 (3‑4) | Very limited response to the prompt. | Paragraphing inconsistent; poor cohesion. | Very limited range; many inappropriate choices. | Errors seriously affect readability. |
| Level 1 (1‑2) | Fails to address the task. | No clear organisation. | Very limited or inaccurate language. | Errors make the text unintelligible. |
Quick pitfalls: Level 3 often lacks clear paragraphing; Level 2 frequently omits a concluding sentence; Level 1 usually mixes registers.
| Text‑type | Typical Purpose | Essential Structural Elements (Cambridge) | Register Guidance | Quick Pitfall |
|---|---|---|---|---|
| Formal Letter | Request, complaint, invitation, application | Sender’s address, date, recipient’s address, salutation, body (intro‑main‑closing), complimentary close, signature | Formal register; avoid contractions, use “I would be grateful”, “I enclose”. | Missing complimentary close or signature. |
| Informal Letter / Email | Personal news, invitation, thanks | Opening greeting, friendly tone, body (anecdotes), closing, first‑name signature | Conversational register; contractions and colloquial expressions are acceptable. | Over‑formal language that sounds stiff. |
| Article (magazine / newspaper) | Inform or persuade a general readership | Catchy headline, lead paragraph, body (optional sub‑headings), conclusion, author’s by‑line (optional) | Neutral to semi‑formal register; mix descriptive and evidential language. | Weak lead that fails to hook the reader. |
| Speech / Presentation | Address an audience directly, often persuasive | Opening hook, purpose statement, main points with rhetorical devices, concluding call‑to‑action, thank‑you | Direct, engaging register; use of rhetorical questions and emphatic language. | Too many long sentences – loses oral impact. |
| Report (scientific, investigative, business) | Present findings, analyse data, make recommendations | Title, (optional) executive summary, headings/sub‑headings, bullet points/tables, conclusion, recommendations, references (if required) | Formal, technical register; include subject‑specific terminology. | Missing recommendations or conclusions. |
| Review (book, film, product) | Evaluate and recommend | Title, brief description, criteria for judgement, balanced evaluation, overall recommendation, rating (optional) | Balanced register – mix descriptive, evaluative and emotive language. | Over‑general statements without supporting evidence. |
| Advertisement / Brochure | Persuade the reader to buy, join, or act | Attention‑grabbing headline, persuasive language, key features/benefits, call‑to‑action, contact details, visual layout cues (e.g., bullet points) | Highly persuasive, often semi‑formal; use strong imperatives and emotive adjectives. | Missing clear call‑to‑action. |
| Register | Typical Purpose | Typical Words / Phrases | Example Sentence (in context) |
|---|---|---|---|
| Formal | Show respect, authority, objectivity | commence, therefore, consequently, hereby, pursuant to | The committee will commence its investigation; therefore the final report will be issued by June. |
| Informal / Conversational | Create a friendly, personal tone | yeah, cool, get together, stuff, I’m | Hey, it was cool to see everyone get together for the charity run. |
| Neutral (default) | Suitable for most articles, reports, reviews | increase, affect, demonstrate, illustrate, suggest | The data illustrate a steady increase in enrolment over the past five years. |
| Descriptive | Paint a vivid picture for the reader | gleaming, thunderous, delicate, sprawling, vibrant | The market was vibrant, with stalls brimming with gleaming produce. |
| Emotive | Evoke feeling and persuade | heart‑wrenching, exhilarating, dreadful, joyous, inspiring | The volunteers described the experience as exhilarating and inspiring. |
| Technical / Subject‑specific | Demonstrate knowledge of the topic | photosynthesis, hypothesis, market share, legislation, algorithm | The hypothesis predicts that increased sunlight will boost photosynthesis rates. |
| Structure | Key Features | Example (with embedded evidence) |
|---|---|---|
| Simple | One independent clause. | The festival attracted 2,000 visitors. |
| Compound | Two independent clauses joined by a coordinating conjunction (and, but, or, so, yet). | The festival attracted 2,000 visitors, and local businesses reported a 15 % rise in sales. |
| Complex | One independent clause + one or more dependent clauses (subordinate, relative, adverbial). | Because the festival was heavily promoted on social media, attendance exceeded expectations. |
| Compound‑Complex | At least two independent clauses and at least one dependent clause. | Because the festival was heavily promoted on social media, attendance exceeded expectations, and the council decided to fund a larger event next year. |
| Embedding Evidence – Relative clause | Insert a quotation or data without breaking the flow. | The report, which was published last month, states that volunteer numbers have risen by 20 %. |
| Embedding Evidence – Noun clause | Introduce paraphrase or direct quote with “that” or “whether”. | The principal argued that ‘regular reading habits improve literacy outcomes’. |
Before you begin, answer the mini‑checklist:
Examples:
Common error checklist
Self‑check routine (after writing)
Task (250‑350 words): You have been asked to write a report for your school’s environmental committee. The committee has received the following data from the recent “Green Campus” survey:
Using the data, produce a report that:
Remember to:
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