Lesson Plan

• Describe the key components of a media case‑study framework (context, text, audience, production, evaluation).
• Analyse a selected media case using appropriate terminology and evidence‑based argumentation.
• Evaluate the effectiveness of a media product against its intended aims and ethical considerations.
• Construct a concise written conclusion that reflects on the wider significance for media studies.

• Projector and screen
• Whiteboard and markers
• Printed handouts of selected case studies (e.g., Nike “Dream Crazy”, BBC Brexit coverage)
• Worksheets with the case‑study framework
• Laptops/tablets with internet access
• Assessment checklist for marking essays

Begin with a short video clip from a high‑profile campaign to spark curiosity about how media messages are crafted. Ask students what they already know about analysing media texts and link this to the success criteria: identify framework components, use media language, and evaluate impact.

1. Do‑now (5'): Quick quiz on key media‑analysis terms (context, framing, montage).
2. Mini‑lecture (10'): Overview of the six‑step case‑study framework and its relevance to A‑Level exams.
3. Group activity (15'): Each group receives a case study handout and completes the framework worksheet, gathering evidence and noting observations.
4. Whole‑class debrief (10'): Groups present their findings; teacher highlights strong analysis and common pitfalls.
5. Guided writing (10'): Students begin drafting a structured outline for a case‑study essay, incorporating teacher feedback.
6. Exit ticket (5'): Write one insight gained about evaluating media effectiveness.

Summarise the six‑step framework and how it was applied to today’s examples. Collect exit tickets to gauge understanding, then assign homework: complete a full case‑study analysis of a media product of their choice, using the checklist as a guide.