Lesson Plan

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Lesson Plan
Grade: 10 Date: 18/01/2026
Subject: Business
Lesson Topic: the importance of international marketing for a business
Learning Objective/s:
  • Describe the key reasons why businesses pursue international marketing.
  • Explain how international marketing contributes to revenue growth, risk diversification, and competitive advantage.
  • Analyse a company's domestic market saturation and identify criteria for selecting foreign markets.
  • Calculate the potential financial impact of entering an overseas market using basic cost‑benefit considerations.
  • Develop a brief entry‑strategy recommendation aligned with a business’s core competencies.
Materials Needed:
  • Projector and screen
  • Whiteboard and markers
  • Printed handouts of the benefits table
  • Case‑study worksheets for market evaluation
  • Internet access for quick research
  • Calculator or spreadsheet software
 Introduction:
Begin with a quick poll: “Name a product you use that comes from another country.” Use responses to link prior knowledge of global products to today’s focus. Explain that understanding international marketing is essential for businesses seeking growth beyond local borders. State that students will be able to identify why and how firms expand internationally by the end of the lesson.
Lesson Structure:
  1. Do‑now – Think‑pair‑share on an internationally sold product (5').
  2. Mini‑lecture on the strategic importance of international marketing, using the benefits table (10').
  3. Group activity: Analyse domestic market saturation and choose a potential foreign market using the provided worksheet (15').
  4. Financial impact exercise: calculate projected sales, cost savings, and risk factors with a simple spreadsheet (10').
  5. Entry‑strategy brainstorm: match company strengths to entry modes (exporting, licensing, joint venture, etc.) (10').
  6. Whole‑class debrief – Share entry strategies, set KPIs, and discuss challenges (5').
Conclusion:
Recap the six benefits of international marketing and how they link to the activities completed. Ask each student to write one “exit ticket” stating the most compelling reason a business should go global. Assign a short homework: research a real company’s recent international expansion and prepare a one‑page summary.