Lesson Plan

• Describe how the intended audience influences photographic decisions.
• Identify key characteristics of different audience types.
• Apply appropriate visual and technical strategies for a chosen audience.
• Evaluate a photograph against audience‑centred criteria.
• Plan a photographic brief using the audience‑focused worksheet.

• Digital camera (DSLR or mirrorless)
• Tripod
• Laptop with projector
• Printed audience analysis worksheet
• Sample photographs (print or digital)
• Whiteboard and markers
• Internet access for online examples

Show a striking photograph and ask students who they think will view it and why. Connect this to prior lessons on composition and message. Explain that today they will learn to tailor visual and technical choices to a specific audience, with success measured by a clear, audience‑centred brief.

1. Do‑now (5’) – Students examine a powerful image and note possible audiences.
2. Mini‑lecture (10’) – Explain why audience matters; introduce key questions and the audience‑type table.
3. Group analysis (15’) – In small groups, use the provided table to identify audience characteristics and complete the worksheet for a sample idea.
4. Technical demo (10’) – Demonstrate camera settings (ISO, aperture, aspect ratio) that suit different audiences.
5. Planning session (15’) – Each student selects a photographic idea, defines the intended audience, and fills out the full worksheet.
6. Peer feedback (10’) – Pairs exchange worksheets, critique alignment of visual strategy and technical choices with the chosen audience.
7. Exit ticket (5’) – Write one adjustment they would make if the same image were shown to a different audience.

Recap how audience analysis drives composition, colour, and technical decisions. Collect exit tickets to gauge understanding. For homework, students shoot a photograph aimed at a specific audience, complete the worksheet, and bring both the image and plan to the next lesson.