Lesson Plan

Resources → Subject Notes → Business Studies → Notes
Lesson Plan
Grade: Date: 17/01/2026
Subject: Business Studies
Lesson Topic: methods of advertising, e.g. social media, direct/targeted emails, leaflets, billboards
Learning Objective/s:
  • Describe the purpose of promotion and advertising within the marketing mix.
  • Compare four advertising methods (social media, direct/targeted emails, leaflets, billboards) in terms of reach, cost, targeting ability and measurability.
  • Analyse which method best fits a given product based on target market, budget and objectives.
  • Create a brief advertising plan selecting two methods and justify the choices using comparison criteria.
  • Evaluate the effectiveness of an advertising campaign using appropriate metrics.
Materials Needed:
  • Projector and screen
  • Whiteboard and markers
  • Printed comparison table handout
  • Worksheets for advertising‑plan activity
  • Laptops/tablets for researching social‑media ad examples
  • Sticky notes for group brainstorming
 Introduction:

Begin with a quick poll: which ads have you seen today? Discuss how businesses use promotion to influence buying decisions. Review that advertising is a paid, non‑personal communication tool. Explain that by the end of the lesson students will be able to select and justify appropriate advertising methods.
Lesson Structure:
  1. Do‑now (5') – Students list recent ads they recall and identify the medium.
  2. Mini‑lecture (10') – Define promotion and advertising; overview of the four methods with key features.
  3. Comparative analysis (12') – Using the handout, groups fill a T‑chart comparing reach, cost, targeting and measurability.
  4. Case‑study activity (15') – Groups design a mini‑advertising plan for a new product, choose two methods, and justify using the comparison.
  5. Share & feedback (8') – Groups present plans; teacher highlights correct justification and measurement ideas.
  6. Quick quiz (5') – Exit ticket: one advantage and one disadvantage of each method.
  7. Homework briefing (2') – Write a short paragraph on how you would measure the success of a social‑media campaign.
Conclusion:

Recap the key strengths and limitations of each advertising method and how they align with campaign goals. Collect the exit tickets to gauge understanding. Assign the homework to reinforce measuring campaign success.