Lesson Plan

• Describe the key components of a design brief for quantity production.
• Analyse market research data to define target market and product requirements.
• Apply cost‑estimation formulas to calculate unit cost for a given batch size.
• Select appropriate manufacturing methods based on volume, cost and sustainability.
• Evaluate sustainability and risk considerations within a design brief.

• Projector and screen
• Whiteboard and markers
• Design‑brief template worksheets
• Cost‑estimation worksheets / calculators
• Sample product images (e.g., Eco‑Smart Water Bottle)
• Laptops with spreadsheet software
• Printed case‑study handout

Begin with a quick video showing a popular product’s journey from concept to mass‑production to spark interest. Ask students what information a manufacturer would need before starting production, linking to prior lessons on market research. Explain that by the end of the lesson they will be able to produce a concise, market‑ready design brief.

1. Do‑now (5'): Students list three pieces of information they think belong in a design brief.
2. Mini‑lecture (10'): Overview of the eight sections of a design brief and why each matters for quantity production.
3. Guided activity (15'): In pairs, analyse a short market‑research excerpt and fill out the “Target Market” and “Functional Requirements” sections on the worksheet.
4. Cost‑estimation demo (10'): Show the unit‑cost formula on the projector; students calculate cost per unit for a sample batch using provided data.
5. Manufacturing method selection (10'): Quick poll of common methods, then groups choose the most suitable method for a given product scenario and justify their choice.
6. Whole‑class synthesis (5'): Groups share their brief excerpts; teacher highlights good practice and common pitfalls.
7. Exit ticket (5'): Students write one actionable improvement they would make to their brief.

Recap the eight brief sections and how market data, cost estimates, and sustainability feed into each. Collect exit tickets to gauge understanding and assign homework: complete a full design brief for a product of their choice, using the template provided.