Lesson Plan

• Describe each of the 4 Ps and their role in the marketing mix.
• Analyse how product features, pricing strategies, promotional tactics and distribution channels interact.
• Apply the 4‑P framework to develop a basic marketing plan for a chosen product.
• Evaluate the impact of the 4 Ps on business objectives such as profit, market share and brand image.

• Projector or interactive whiteboard
• Slide deck summarising the 4 Ps
• Printed worksheet with a product case study
• Markers and flip chart
• Sticky notes for group brainstorming

Begin with a quick poll: “What product would you buy today and why?” This taps into students’ existing product knowledge. Review the concept of a marketing mix from previous lessons and set the success criteria: students will be able to identify and explain each of the 4 Ps and use them to design a simple marketing plan.

1. Do‑now (5’) – Students list three everyday products and discuss which of the 4 Ps they think is most critical for each.
2. Mini‑lecture (10’) – Teacher presents the 4 Ps using slides and real‑world examples (e.g., smartphones, sportswear).
3. Guided analysis (15’) – In pairs, students examine the smartwatch case study, identifying decisions for Product, Price, Promotion and Place.
4. Group activity (15’) – Teams create a brief 4‑P plan for a new product, recording ideas on sticky notes and a flip‑chart.
5. Gallery walk & feedback (10’) – Groups display their plans; peers provide quick comments using a checklist.
6. Plenary (5’) – Teacher summarises key take‑aways and checks understanding with a short quiz (e.g., “Which P deals with distribution channels?”).

Recap the four elements and highlight how they must work together for a coherent marketing strategy. For the exit ticket, each student writes the P they found most challenging and one question they still have. Homework: research a product of their choice and complete a 4‑P worksheet to bring to the next lesson.