Lesson Plan

• Describe the key advantages and disadvantages of discounting, packaging updates, and feature additions.
• Compare how each strategy influences brand perception, sales volume, and product life‑cycle.
• Evaluate which extension strategy best fits a given market scenario.
• Apply decision‑making criteria to recommend an appropriate product extension approach.

• Projector or interactive whiteboard
• Printed worksheet with comparative table
• Case‑study handouts (real product examples)
• Markers and flip chart
• Internet access for quick research (optional)

Begin with a quick poll: “Which recent product change caught your eye – a price cut, new packaging, or extra features?” Connect this to students’ prior knowledge of marketing. Explain that by the end of the lesson they will be able to analyse and justify the most suitable extension strategy for a product.

1. Do‑now (5'): Students list three product extensions they have encountered recently (individual).
2. Mini‑lecture (10'): Teacher presents the three strategies with real‑world examples using slides.
3. Group analysis (15'): Teams work on a case study, filling a pros/cons table for each strategy.
4. Whole‑class discussion (10'): Groups share findings; teacher highlights impacts on brand and sales.
5. Decision‑making activity (10'): Each team selects the best strategy for a given scenario and prepares a brief justification.
6. Exit ticket (5'): Students write one advantage and one disadvantage of the strategy they chose.

Recap the key strengths and weaknesses of discounting, packaging updates, and feature additions. Collect exit tickets to gauge understanding, and assign a short homework: research a recent product extension in the news and evaluate its likely success using the criteria discussed.