Media Studies – Common skills and understanding | e-Consult
Common skills and understanding (1 questions)
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Model Answer:
| Analytical Dimension | Own Documentary | Published TV Ad |
| Signifiers (visual & auditory) | Natural lighting, handheld camera, interview voice‑overs. | High‑gloss visuals, jingle, brand logo animation. |
| Denotation (literal meaning) | Shows real‑world community issue. | Promotes a new smartphone model. |
| Connotation (cultural meaning) | Emphasises authenticity, solidarity. | Associates product with status, modernity. |
| Intended Audience Response | Encourages empathy and social action. | Aims for desire to purchase. |