IGCSE/ A-Level Revision Questions

Answer: Focus groups provide rich, qualitative insight but also have constraints that must be considered.

Strengths	Limitations
Allows in‑depth exploration of attitudes and motivations. Facilitates interaction, revealing group dynamics and shared meanings. Quick to gather a range of opinions in a single session.	Small, non‑representative sample limits generalisability. Group pressure may lead to conformity or suppression of dissenting views. Requires skilled moderation; data analysis can be time‑consuming.

Strengths

Limitations

Allows in‑depth exploration of attitudes and motivations.

Facilitates interaction, revealing group dynamics and shared meanings.

Quick to gather a range of opinions in a single session.

Small, non‑representative sample limits generalisability.

Group pressure may lead to conformity or suppression of dissenting views.

Requires skilled moderation; data analysis can be time‑consuming.

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Media Studies – Common skills and understanding | e-Consult

Common skills and understanding (1 questions)

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