Media Studies – A Level content – Changing media environments | e-Consult
A Level content – Changing media environments (1 questions)
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Mobile technology has become central to advertising due to its ubiquity and the shift in consumer media habits. Advertisers have adapted in the following ways:
- Location‑based targeting: Using GPS data, brands deliver context‑specific ads (e.g., restaurant promotions when a user is nearby), increasing relevance and conversion rates.
- Short‑form video content: Platforms such as TikTok and Instagram Reels encourage 15‑60 second vertical videos, prompting advertisers to create bite‑sized, highly visual narratives that suit on‑the‑go viewing.
- Interactive ad formats: Mobile‑first ads now incorporate swipeable carousels, AR try‑ons, and instant purchase buttons, allowing users to engage directly without leaving the app.
These strategies reflect a move towards immediacy, personalization, and seamless integration within the mobile user experience.