Psychology – AS Level core studies | e-Consult
AS Level core studies (1 questions)
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Asch placed participants in a controlled lab room with a group of confederates who gave clearly incorrect line‑length judgments. By varying the size of the majority and the presence of a dissenting confederate, he measured the proportion of participants who conformed to the group’s wrong answer, illustrating how social pressure shapes perception.
Major criticism: The artificial nature of the task (judging line lengths) and the low ecological validity mean the findings may not accurately reflect conformity in real‑life situations where stakes and social contexts are more complex.