English Language – Paper 3 - Language Analysis | e-Consult

This question presents a debatable statement about the perceived decline in linguistic standards and asks students to evaluate its validity. A strong response will engage with the concept of formality and informality in language, examining the linguistic features that characterize each. It should also consider the potential effects of informal language on the audience.

• Linguistic Features of Informality: Examples include: contractions (e.g., "can't"), colloquialisms (e.g., "gonna"), slang, ellipsis, incomplete sentences, and the use of personal pronouns (e.g., "you," "we").
• Functions of Informality: Informality can create a sense of intimacy, rapport, and authenticity. It can also be used to target specific audiences (e.g., younger generations) or to create a particular stylistic effect (e.g., humour, irony).
• Potential Effects on the Audience: The effects of informal language can be varied. It can be seen as engaging and relatable by some, but as unprofessional or disrespectful by others. The audience's perception will depend on their social background, cultural norms, and individual preferences.
• Counterarguments: The answer should acknowledge potential counterarguments. Informal language can be a reflection of changing social norms and a move towards greater inclusivity. It can also be a powerful tool for expressing individuality and challenging authority.

A good answer will provide specific examples of informal language from contemporary media (e.g., social media, advertising, television) and analyse their effects on the audience. It should also demonstrate an awareness of the complexities and nuances of the debate.