English Language – Paper 2 - Writing | e-Consult

This question requires an analysis of the linguistic features used to appeal to a teenage audience. A strong answer would identify several key aspects:

• Informal Language: The use of phrases like "game-changer," "clunky," "stunning," and "must-have" creates a conversational and relatable tone. This avoids overly formal or academic language that would alienate teenagers.
• Exclamations and Enthusiastic Tone: The frequent use of exclamation marks and positive adjectives ("stunning," "lightning-fast") conveys excitement and enthusiasm, which is appealing to a younger demographic.
• Focus on Benefits and Social Status: The article highlights the benefits of the phone (fast processor, long battery) but also emphasizes its social implications ("sleek design will have everyone asking"). This taps into teenagers' desire for popularity and belonging.
• Direct Address and Call to Action: The phrase "Pre-order yours now" is a direct and persuasive call to action, common in marketing materials aimed at influencing purchasing decisions.
• Use of Slang/Contemporary Phrases: While not overtly slang-heavy, the language is current and avoids outdated terminology. The overall tone aligns with how teenagers communicate online and in informal settings.

The effectiveness of the language lies in its ability to connect with teenagers on their level, using language that is familiar, engaging, and aspirational. The language aims to create a sense of desire and urgency, encouraging them to purchase the product.