Information Technology IT – 18 Mail merge | e-Consult
18 Mail merge (1 questions)
Sorting: Sorting the donor data by 'Donation Amount' in descending order would allow the charity to prioritise letters to its highest-value donors. This ensures that key supporters receive communication first. Filtering: Filtering the data to include only donors who have made a donation in the last year ensures that the letters are only sent to active supporters, avoiding unnecessary mailings to inactive donors. Conditional Fields: A conditional field could be used to display a different message based on the donation amount. For example, if the donation amount is over £100, a thank you message could include a specific phrase like "Your generous contribution is greatly appreciated." If the donation is less than £20, a different, more general thank you message could be used. These rules ensure the letters are tailored to the individual donor and the charity's specific needs.