Information Communication Technology ICT – 9 Audience | e-Consult

Target Audiences and Needs:

1. Seniors (65+):

   • Need 1: Easy Navigation: Seniors may have less experience with computers and prefer a simple, uncluttered interface.
   • Need 2: Large Font Size: Improved readability is crucial for those with visual impairments.

   Influence on Design/Content: The website should use a clear, consistent layout with large, easily identifiable buttons. Font sizes should be adjustable. Content should be presented in a straightforward manner, avoiding jargon.

2. Parents with Young Children:

   • Need 1: Activity Schedules & Age Appropriateness: Parents need to quickly find information about activities suitable for their children's age groups.
   • Need 2: Contact Information & Booking Options: Easy access to contact details and online booking systems are essential for convenience.

   Influence on Design/Content: The website should feature a prominent calendar of events, categorized by age. Clear contact information and online booking forms should be readily available. Images of children participating in activities can be engaging.

3. New Residents:

   • Need 1: Information about Local Services: New residents need to know what services the community centre offers and how it can benefit them.
   • Need 2: Location & Opening Times: Easy access to location details (address, map) and opening hours is vital.

   Influence on Design/Content: The website should include a 'Welcome' section highlighting the centre's purpose and services. A map and clear opening hours should be prominently displayed. Consider including testimonials from current members.