Design and Technology – Graphics | e-Consult

A product brochure benefits from a variety of images and graphics to effectively communicate the product's features and benefits. These could include:

• High-Resolution Photographs: These showcase the product's appearance, details, and different angles. They are crucial for visual appeal.
• Illustrations and Diagrams: These can explain complex features or demonstrate how the product works. They are useful for highlighting technical specifications.
• Logos and Branding Elements: These reinforce the company's brand identity and create a cohesive look.
• Icons and Graphics: These can be used to visually represent key features or benefits in a concise manner.
• Background Textures and Patterns: These can add visual interest and enhance the overall design.

To ensure images are suitable for both print and digital distribution, the design team must consider the following:

• File Formats: JPEG is suitable for photographs due to its efficient compression, while PNG is better for graphics with sharp lines and text, as it supports transparency. TIFF is often used for high-quality images intended for print.
• Resolution: For print, a resolution of 300 DPI (dots per inch) is generally required. For digital distribution, 72 DPI is often sufficient. However, it's better to create images at a higher resolution and then scale them down for digital use to avoid pixelation.
• Colour Mode: For print, use CMYK colour mode. For digital, RGB colour mode is appropriate.
• File Size: Optimize images to reduce file size without sacrificing quality. Large file sizes can slow down loading times for digital brochures.