Drama – Tourism policy, planning and management | e-Consult

A drama group planning a performance should consider the impact on its local community by proactively engaging with and understanding the needs and expectations of various community stakeholders. This ensures the production is relevant, accessible, and beneficial to the community.

Stakeholder Groups and Their Influences:

• Local Residents: Residents are likely to be interested in a performance that reflects their community, celebrates local history, or provides cultural enrichment. They may expect affordable ticket prices and convenient performance times. Their expectations can influence the choice of play, the venue, and the marketing strategy. For example, a play set in a local landmark or featuring local characters would resonate positively.
• Local Businesses: Local businesses may be interested in sponsoring the production or partnering with the drama group to promote the performance. They may expect positive publicity and opportunities to reach a wider audience. Their needs can influence fundraising efforts and marketing opportunities. For instance, a local restaurant might offer a pre-theatre menu or a local shop might provide promotional materials.
• Local Schools & Youth Groups: Schools and youth groups may be interested in attending the performance as part of their curriculum or as a recreational activity. They may expect age-appropriate content and educational value. Their needs can influence the choice of play and the marketing strategy. A play with themes relevant to young people or a workshop offered alongside the performance would be appealing.

How Stakeholder Needs Influence Planning:

• Venue Selection: Choosing a venue that is accessible to local residents and has adequate parking is important.
• Ticket Pricing: Offering a range of ticket prices, including discounted tickets for students and seniors, can make the performance more accessible.
• Marketing & Promotion: Targeting marketing efforts to specific community groups (e.g., schools, senior centres) can increase attendance.
• Content Selection: Choosing a play that is relevant to the community's interests and values can ensure a positive reception.
• Community Engagement: Involving community members in the planning process (e.g., through consultations or workshops) can foster a sense of ownership and ensure that the production meets their needs.
• Accessibility Considerations: Ensuring the venue and performance are accessible to people with disabilities is crucial for inclusivity.