Art and Design – Three-dimensional design | e-Consult

Audience B is the more appropriate choice for the new public sculpture.

• Interest in contemporary art: Audience B shows a high interest, meaning they are more likely to engage with and appreciate a modern sculpture.
• Cultural diversity: A multicultural audience encourages the artist to incorporate inclusive symbols or themes, broadening the work’s relevance.
• Age range: Younger visitors (18‑30) are often more open to experimental forms and may share their experience on social media, increasing the sculpture’s visibility.

Although Audience A visits the park more frequently, their low interest in contemporary art and preference for local heritage suggest the sculpture might be overlooked or misunderstood. Therefore, targeting Audience B maximises impact, relevance and community engagement.