Art and Design – Photography | e-Consult

Considering cultural background ensures the packaging communicates the right message and avoids misinterpretation:

1. Symbolism: Traditional Japanese aesthetics value simplicity, natural motifs and subtle colours (e.g., muted greens, earth tones). Using overly bright or Western‑style graphics could be perceived as garish.
2. Language: Including kanji characters for “herbal” and “health” demonstrates respect and builds trust; mistranslated English text may reduce credibility.
3. Consumer expectations: Japanese consumers often associate minimalistic design with quality and purity; a cluttered layout might suggest artificiality.
4. Regulatory compliance: Certain symbols (e.g., the “red cross”) have specific meanings in Japan and must be avoided unless appropriate.