Art and Design – Graphic communication | e-Consult

Swiss Style posters rely on a rigid, modular grid to organise text and imagery, creating visual hierarchy and clarity. The grid typically consists of a 12‑column structure with consistent margins, allowing designers to align elements precisely.

In modern web design, the same principles are applied using CSS grid or flexbox, but the grid becomes fluid and responsive, adjusting column numbers and gutter widths according to screen size.

Example: A Swiss‑style poster might use a 12‑column, fixed‑width grid (e.g., 960 px total width). A responsive website translates this into a CSS grid with grid-template-columns: repeat(auto-fit, minmax(200px, 1fr));, preserving the alignment while allowing columns to re‑flow on smaller devices.