Business Studies – 3.2.1 Methods of market research | e-Consult

The data shows the number of customers interested in three potential new products: sourdough bread (45), gluten-free cakes (25), and vegan pastries (30). Sourdough bread received the highest level of interest (45 customers), indicating a strong potential market for this product. Gluten-free cakes and vegan pastries received lower levels of interest (25 and 30 customers respectively).

Recommendation: The bakery should prioritise developing and launching sourdough bread. This is because the data suggests a higher demand for this product compared to the other two options. Launching sourdough bread first allows the bakery to gauge customer response and potentially generate revenue before investing in the development of gluten-free cakes or vegan pastries. Further market research could be conducted to understand *why* customers are interested in sourdough bread (e.g., taste, health benefits) to further refine the product development and marketing strategy. This could involve asking follow-up questions or conducting focus groups.