Business Studies – 3.1.4 Market segmentation | e-Consult
3.1.4 Market segmentation (1 questions)
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Here's a table outlining potential market segments for a premium coffee bean company:
| Segment | Characteristics |
| Segment | Characteristics |
| Coffee Connoisseurs | High income, educated, appreciate quality and origin of coffee beans, willing to pay a premium. Seek unique flavour profiles and brewing methods. |
| Convenience Seekers | Busy professionals, limited time, value convenience and ease of preparation. Prefer pre-ground or single-serve options. |
| Social Coffee Drinkers | Younger demographic (18-35), value social experiences and trendy coffee shops. Interested in aesthetically pleasing coffee and Instagrammable drinks. |
| Value-conscious Consumers | Price-sensitive, seek good value for money. May be willing to compromise on premium quality for a lower price. |
By understanding the characteristics of each segment, the coffee company can tailor its marketing messages, product offerings, and distribution channels to effectively reach and satisfy each group.