Business Studies – 3.1.1 The role of marketing | e-Consult
3.1.1 The role of marketing (1 questions)
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To determine the demand for sustainable clothing and understand customer expectations, the retailer could use the following market research methods:
- Secondary Research: The retailer could analyse existing market reports, industry publications, and competitor data to assess the current demand for sustainable clothing and identify trends. This would provide a general overview of the market size and potential.
- Questionnaires (Online/Social Media): A questionnaire could be designed to gauge customer interest in sustainable clothing, asking about their willingness to pay, preferred materials, and desired styles. Social media polls and surveys can also be effective.
- Competitor Analysis: Examining the sustainable clothing ranges offered by competitors can reveal popular features, price points, and customer reviews. This helps identify gaps in the market and potential opportunities.
- Focus Groups: Organising focus groups with potential customers allows for in-depth discussions about their attitudes towards sustainability, their perceptions of different materials, and their expectations for the new clothing range.
The data gathered from these methods would help the retailer understand the level of demand, identify key features customers desire (e.g., organic cotton, recycled materials, ethical production), and determine a suitable price point. This information would inform the design and marketing of the new clothing range.