English Language – 1. Reading | e-Consult

The writer's main purpose in writing this article is to celebrate and promote the success of The Corner Crumb Bakery. The article is clearly celebratory in tone, highlighting the bakery's achievement of winning the "Golden Whisk" award. The phrase "prestigious national award" immediately signals the importance of the event. The writer uses positive language, describing the bakery as "known for its traditional recipes and use of locally sourced ingredients" and praising the judges for recognizing "exceptional quality and innovative flavour combinations." The quote from the owner, Sarah Miller, further reinforces this celebratory tone, expressing pride and acknowledging the team's hard work. The article also mentions the expected boost to business and reputation, indicating a promotional element. Therefore, the writer's purpose is not simply to report news, but to actively promote the bakery and its success to a wider audience.