Know and understand the purpose and uses of a corporate house style.
What is a Corporate House Style?
A corporate house style is a set of written and visual guidelines that define how an organisation presents itself in all internal and external communications. It ensures consistency across documents, presentations, websites, emails and other media.
Key Purposes of a House Style
Creates a professional and recognisable brand image.
Ensures consistency, which builds trust with customers and stakeholders.
Reduces the time needed to produce new documents by providing ready‑made templates and standards.
Supports legal and regulatory compliance (e.g., correct use of trademarks).
Facilitates collaboration across departments and with external partners.
Core Components of a Corporate House Style
Component
Description
Typical Example
Logo Usage
Guidelines for size, clear space, colour variations and prohibited alterations.
Primary logo in full colour, secondary logo in monochrome.
Colour Palette
Defined primary and secondary colours with CMYK, RGB and HEX values.
Consult with key stakeholders (marketing, HR, legal) to define requirements.
Draft sections covering each component listed in the table above.
Create example templates for common documents (letterhead, report, presentation).
Review the draft with senior management and obtain approval.
Publish the guide in both printable PDF and online HTML formats.
Provide training sessions for staff and brief external partners.
Schedule regular reviews (e.g., annually) to update the style as the brand evolves.
Suggested diagram: Flowchart showing the process of creating and implementing a corporate house style, from asset collection to staff training and ongoing review.