Definition of a market

The Allocation of Resources – The Role of Markets in Allocating Resources

Objective

Students will be able to:

  • Define a market (AO1).
  • Describe the roles of buyers and sellers (AO1).
  • Identify the different types of markets and give concrete examples (AO1).
  • Explain the key characteristics that allow markets to allocate resources efficiently (AO1).
  • Analyse the advantages and disadvantages of markets (AO3).
  • Define the main forms of market failure and the terminology associated with them (AO1).
  • Explain the main government interventions used to correct market failure (AO1).
  • Draw and interpret the required supply‑and‑demand diagrams, including shifts, price ceilings/floors and tax/subsidy effects (AO2).

1. Definition of a Market (AO1)

A market is a system or place where buyers and sellers interact to exchange goods, services or resources for money or other goods and services. It provides the platform through which the forces of demand and supply determine the price and the quantity exchanged.

2. Roles of Buyers and Sellers (AO1)

  • Buyers (Consumers) – create demand. They express a willingness to pay, decide how much to purchase at each price, and therefore influence the market price through the quantity demanded.
  • Sellers (Producers) – create supply. They respond to price signals, decide how much to produce or offer for sale at each price, and aim to earn a profit.

3. Types of Markets (AO1)

Cambridge expects students to recognise at least four broad categories and to be able to give specific examples.

  1. Physical (brick‑and‑mortar) markets – e.g., a local supermarket such as Tesco or a farmer’s market.
  2. Virtual (online) markets – e.g., Amazon, e‑Bay or a ride‑hailing app (Uber).
  3. Financial markets – e.g., the London Stock Exchange (shares), the foreign‑exchange market (currencies).
  4. Labour markets – e.g., the NHS recruitment portal or a job‑search website like Indeed.
  5. Service markets – e.g., electricity supply (national grid), mobile‑phone contracts, or health‑care services.
  6. Commodity markets – e.g., the market for crude oil, wheat or gold.
  7. Online‑gig markets – platforms where individuals sell skills or short‑term services, e.g., Fiverr or Upwork.

4. Key Characteristics of Markets (Advantages) (AO1)

These characteristics help markets allocate resources to their most valued uses.

  1. Price mechanism – Prices are set by the interaction of demand and supply, signalling scarcity and guiding production and consumption decisions.
  2. Competition – Multiple buyers and sellers compete, encouraging firms to minimise costs, innovate and improve quality.
  3. Voluntary exchange – Transactions occur because both parties expect to be better off, ensuring resources move to those who value them most.
  4. Information flow – Buyers and sellers can obtain (or are required to provide) information on prices, quality and availability, enabling informed choices. Example: price tags, online reviews, product specifications.
  5. Legal framework – Property rights, contract enforcement and consumer‑protection laws give participants confidence that agreements will be honoured. Example: the UK Consumer Rights Act protects buyers against faulty goods.

5. Disadvantages of Markets (AO3)

Markets do not always allocate resources efficiently or equitably.

  • Market failure – situations where the market outcome is not socially optimal (e.g., externalities, public goods, merit/demerit goods, monopoly).
  • Information asymmetry – one party has more or better information, leading to adverse selection or moral hazard (e.g., used‑car market).
  • Inequality – income and wealth distribution can become highly unequal because market outcomes depend on purchasing power.
  • Negative externalities – costs imposed on third parties (e.g., pollution from a factory) are not reflected in market prices.
  • Positive externalities – benefits to third parties (e.g., education, vaccination) are under‑provided because the market does not capture the extra benefit.
  • Public goods – non‑rival and non‑excludable goods (e.g., national defence) are unlikely to be supplied by the market.

6. Market Failure – Key Terminology (AO1)

TermDefinitionTypical Example
Public goodNon‑rival and non‑excludable; one person’s consumption does not reduce availability to others and people cannot be prevented from using it.Street lighting, national defence
Merit goodA good that provides benefits to individuals and society that are greater than the consumer’s willingness to pay.Education, vaccination
Demerit goodA good that imposes costs on society beyond the consumer’s private cost.Cigarettes, illegal drugs
External cost (negative externality)A cost borne by third parties not involved in the transaction.Air pollution from a coal plant
External benefit (positive externality)A benefit enjoyed by third parties.Research and development spill‑overs
MonopolyA market structure with a single seller, leading to price‑setting power and potential inefficiency.Water supply in many UK regions

7. Government Intervention to Correct Market Failure (AO1)

Interventions aim to improve allocative efficiency, equity or to provide goods the market would otherwise under‑supply.

InterventionHow it worksTypical use
Price ceiling (maximum price)Legal limit set below the market equilibrium price; creates a shortage if set too low.Rent control in major cities.
Price floor (minimum price)Legal limit set above the market equilibrium price; creates a surplus if set too high.Minimum wage.
TaxIncreases the price paid by buyers (or reduces price received by sellers); used to internalise negative externalities.Carbon tax on fossil‑fuel companies.
SubsidyReduces the price paid by buyers (or increases price received by sellers); used to encourage positive externalities.Subsidy for solar‑panel installation.
RegulationSets standards or limits on production/behaviour (e.g., emission limits, safety standards).Vehicle emission standards.
Provision of public goodsDirect government supply financed by taxation.National defence, public parks.
Nationalisation / PrivatisationTransfer of ownership to or from the state to address monopoly power or improve efficiency.Nationalisation of rail services (e.g., Network Rail).
QuotasLimits on the quantity that can be produced or imported.Fishing quotas to prevent over‑exploitation.

8. Market vs. Non‑Market Allocation (AO3)

AspectMarket AllocationNon‑Market Allocation
Decision‑makingBased on price signals and profit motive.Based on central planning, tradition or need.
Resource distributionAllocated to highest valued uses as indicated by willingness to pay.Allocated according to government directives or social norms.
EfficiencyOften leads to allocative efficiency (price = marginal cost).May result in shortages, surpluses or mis‑allocation.
FlexibilityQuickly adjusts to changes in consumer preferences and technology.Adjustment can be slow due to bureaucratic processes.

9. Required Diagrams (AO2)

9.1 Supply‑and‑Demand Equilibrium

Supply and demand diagram showing upward‑sloping supply curve, downward‑sloping demand curve, equilibrium price (P*) and quantity (Q*).

Equilibrium where supply = demand (P*, Q*).

9.2 Price Ceiling (Maximum Price)

Supply‑and‑demand diagram with a horizontal line below equilibrium price indicating a price ceiling, showing excess demand (shortage).

Price ceiling set below P* creates a shortage.

9.3 Price Floor (Minimum Price)

Supply‑and‑demand diagram with a horizontal line above equilibrium price indicating a price floor, showing excess supply (surplus).

Price floor set above P* creates a surplus.

9.4 Tax on a Good

Supply‑and‑demand diagram showing a leftward shift of the supply curve due to a per‑unit tax, with new higher price paid by buyers and lower price received by sellers.

Effect of a per‑unit tax: price rises for buyers, falls for sellers, dead‑weight loss appears.

9.5 Subsidy on a Good

Supply‑and‑demand diagram showing a rightward shift of the supply curve due to a per‑unit subsidy, with lower price for buyers and higher price received by sellers.

Effect of a per‑unit subsidy: price falls for buyers, rises for sellers, creates a dead‑weight loss.

10. Why Understanding the Definition Matters (Assessment Objectives)

  • AO1 – Knowledge: Accurate terminology (“market”, “buyers”, “sellers”, “price mechanism”, “public good”, “externality”, etc.) is required in all parts of the exam.
  • AO2 – Application/Analysis: The diagrams and the characteristics enable you to explain how a market determines price, allocates resources, and how interventions shift equilibrium.
  • AO3 – Evaluation: Knowing both the advantages and disadvantages of markets, the forms of market failure, and the range of government interventions provides a solid basis for evaluating the effectiveness of market outcomes and the need for policy action.