Subsidies for Alternatives: Encourage consumption of less harmful substitutes (e.g., nicotine patches).
Regulation & Standards: Set limits on emissions or ban certain harmful products.
Public Information Campaigns: Reduce information asymmetry about health risks.
Suggested Diagram
Suggested diagram: Supply and demand curves showing the private marginal cost (PMC), social marginal cost (SMC), and the resulting deadweight loss from over‑consumption of a demerit good.
Key Take‑aways
Over‑consumption of demerit goods and goods with external costs leads to a misallocation of resources and a loss of total welfare.
The market price fails to reflect the true social cost, creating a gap between private and social equilibrium.
Government policies such as taxes, regulation, and information campaigns aim to internalise externalities and move the market towards the socially optimal outcome.
Understanding these mechanisms is essential for evaluating the effectiveness of economic policies in correcting market failures.