Published by Patrick Mutisya · 14 days ago
Price elasticity of demand measures the responsiveness of the quantity demanded of a good or service to a change in its price. It is a crucial concept for understanding how consumers react to price changes and for making decisions about pricing, taxation, and subsidies.
\$\text{PED} = \frac{\%\Delta Q_d}{\%\Delta P}\$
where Qd is quantity demanded and P is price. A negative sign is usually omitted because the law of demand implies an inverse relationship.
The numerical value of PED indicates the degree of responsiveness. The following categories are used in IGCSE economics:
| PED range | Elasticity type | Interpretation |
|---|---|---|
| 0 | Perfectly inelastic | Quantity demanded does not change at all when price changes. Consumers are completely unresponsive. |
| 0 < |PED| < 1 | Inelastic | A price change leads to a proportionally smaller change in quantity demanded. Revenue moves in the same direction as price. |
| |PED| = 1 | Unitary elastic | Percentage change in quantity demanded equals the percentage change in price. Total revenue remains unchanged. |
| 1 < |PED| < ∞ | Elastic | A price change leads to a proportionally larger change in quantity demanded. Revenue moves in the opposite direction to price. |
| ∞ | Perfectly elastic | Any increase in price causes quantity demanded to fall to zero; any decrease leads to an infinite quantity demanded. Consumers are infinitely responsive. |
Because the law of demand predicts a negative relationship between price and quantity demanded, the PED is usually expressed as an absolute value. This allows the focus to be on the magnitude of responsiveness rather than the direction.
Suppose the price of a product rises from \$10 to \$12 and the quantity demanded falls from 500 units to 400 units. Calculate the PED.
\$\%\Delta P = \frac{12-10}{10}\times 100 = 20\%\$
\$\%\Delta Q_d = \frac{400-500}{500}\times 100 = -20\%\$
\$\text{PED} = \frac{| -20\% |}{20\%} = 1\$
The demand is unitary elastic. A price increase does not affect total revenue.