the factors influencing the demand for and supply of the products of a business

📚 3.1 The Nature of Marketing – Demand and Supply

What is Demand?

Demand is the amount of a product that consumers are willing and able to buy at different prices. Think of it like a pizza shop: the more slices you offer at a lower price, the more people will order.

📈 Demand Curve: As price decreases, quantity demanded increases (and vice versa).

What is Supply?

Supply is the amount of a product that producers are willing and able to sell at different prices. Imagine the pizza shop again: if the cost of dough rises, the shop might produce fewer pizzas even if the price stays the same.

📉 Supply Curve: As price increases, quantity supplied increases (and vice versa).

Factors Influencing Demand

  • Price of the product (own price)
  • Prices of related goods (substitutes & complements)
  • Income levels of consumers
  • Consumer tastes & preferences
  • Expectations about future prices & income
  • Population size & demographics
  • Seasonal & cultural factors

Factors Influencing Supply

  • Price of the product (own price)
  • Input costs (raw materials, labour, energy)
  • Technology & productivity
  • Number of suppliers in the market
  • Government policies (taxes, subsidies, regulations)
  • Weather & natural conditions (for agriculture)
  • Expectations about future prices

Demand & Supply Interaction

When demand and supply curves intersect, we find the equilibrium price and equilibrium quantity.

Price (P)Quantity Demanded (Qd)Quantity Supplied (Qs)
$108020
$810040
$612060
$414080

In the table above, the equilibrium occurs where Qd = Qs (e.g., at $6, Qd = Qs = 60).

Mathematical Representation

Demand: \$Q_d = a - bP\$ (where a, b > 0)

Supply: \$Q_s = c + dP\$ (where c, d > 0)

Equilibrium: set \$Qd = Qs\$ and solve for P* and Q*.

Exam Tips & Quick Recap

Remember:

  1. Identify the key factors that shift the demand or supply curve.
  2. Use the word shift (not just movement) when a factor changes the entire curve.
  3. Explain how a shift in demand or supply affects equilibrium price and quantity.
  4. Use the demand and supply equations to show the mathematical relationship.
  5. When answering, structure your answer: State the factor → Explain its effect → Show the impact on equilibrium.

💡 Tip: Practice with quick scenarios: e.g., “If the price of coffee rises, what happens to the demand for tea?”